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How does colour matching work for branded merchandise?

Colour accuracy, pantone matching, and design tips.

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Written by Imaan Ashbury
Updated over a month ago

The quality of your final product depends on the artwork you provide and the branding method you choose.

Colour matching

• Pantone colours will be matched as closely as possible to swatches supplied.

• 100% colour accuracy cannot be guaranteed.

• Fluorescent and metallic pantones cannot be matched — only a tonal representation is achievable.

• Printing onto metal or ceramics does not come with a colour guarantee.

• All artwork for display items must be created in CMYK with pantone colours included as solid coated spot colours.

General tips

• Provide vector files (SVG, EPS) whenever possible for the crispest result.

• Convert all fonts to curves/outlines.

• For multicoloured designs, submit as colour-separated files (except digital printing).

• Actual product colours may vary slightly from those shown in the catalogue — request a sample for accurate colour matching.

Display items

• Overexposure to sunlight will reduce print longevity. Remove display fabric from direct sunlight when possible.

• Display fabrics come with a 3-month limited print fade warranty.

• Display hardware comes with a 3-year limited mechanical repair warranty (excludes misuse or damage).

Still need help? Chat with us using the icon in the bottom right, email [email protected], or WhatsApp +27 63 782 4536.

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